Artificial Intelligence, the defining technology for the 21st century, is expected to accomplish the task which cannot even be imagined. It is the culmination of complex algorithms, machine learning, and advanced analytical methods to process data and take actions based on the obtained results.
It can learn from experience and data and hence can reprogram itself. The self-correcting attribute of artificial intelligence makes it the ultimate panacea for several problems.
Hence, it is evident that artificial intelligence is revolutionizing every aspect of a business, and digital marketing is no exception. Digital marketing can be defined as the extension of mediums like the internet, social media, electronic media, etc., to push marketing activities to increase consumer awareness regarding a product or services.
The nuptial of artificial intelligence and digital marketing can be a win-win situation for all the stakeholders at various levels.
Top Applications of Digital Marketing
1. Smart and responsive advertising on social media
Social media has become the mecca of digital advertising. Given the huge audience with high purchasing power spending hours on social media sites, companies need to ace digital marketing on social media to convert fence-sitters to end customers.
Artificial intelligence helps analyze the trends and the social behavior of the participants on social media and hence design their messages accordingly within the given period.
2. Artificial Intelligence-powered chatbots
Most consumers like to know about the products and services they are going to consume. AI-powered chatbots help the digital marketing team establish two-way communication between the customers and the firm’s offering, thus leading to a better marketing strategy.
Since the customer gets the required knowledge about the product or services, he/she can make the decision easily, leading to higher customer acquisition.
3. Customized digital marketing campaigns
Most customers like to be pampered via personalized touch, especially in the case of high-value goods. For any firm, it is impossible to run such personalized digital marketing campaigns.
Artificial intelligence helps the companies to surf through oceans of data and then run personalized and targeted campaigns. Using the self-correcting attribute of artificial intelligence, digital marketing campaigns can be molded to deliver the message in a more holistic, comprehensive, and emphatic way.
4. Reduced cost using Artificial Intelligence
With the advent of an agile workforce and increasing competition, companies generally work on a shoestring budget. Hence, using artificial intelligence in digital marketing companies can cut down their digital marketing expense without comprising the message’s effectiveness and reach.
Artificial intelligence helps the companies to find out the active customers and passive customers and thereby improving customer experience. Using this customer segmentation based on artificial intelligence, digital marketing budget allocation can be done in a more economical way leading to cost savings.
5. Deciding the delivery time using Artificial Intelligence
In digital marketing, most firms are unable to figure out the exact time to push the peddle as far as messaging is concerned. A large chunk of revenue is lost as the companies fail to seize the moment to launch their digital marketing campaigns.
Artificial intelligence, given its predicting and analytical capabilities, can predict the right time when the tide is in favor and hence ensure that the objective of the campaigns is achieved in a time-bound manner.
6. Measuring the effectiveness of any digital marketing strategy
In the field of marketing, it is a common saying that what gets measures is what gets done. Most of the time, firms cannot gauge the exact impact of their digital marketing techniques and use the sole criteria of revenue to decide the same.
This is a very myopic approach to digital marketing. In such cases, artificial intelligence can play a pivotal role in unlocking the true potential of digital marketing by providing quantitative and qualitative results.
7. Reaching out to existing customers
In digital marketing, companies often lose focus on customer retention. Using digital marketing, revenues can be increased by cross-selling and upselling to existing customers.
Artificial intelligence helps in designing the right digital marketing strategy to build a loyal customer base and then use the loyalty to charge a premium for the given product and service.
In essence, digital marketing enables marketers to reach a wide variety of audiences instantaneously. With the use of the internet and social media, digital marketing can help a firm reach out to millions of customers at a shoestring budget.
Moreover, compared to traditional marketing techniques, digital marketing activities can be customized and adjusted quickly to make a better impact.
Hence, digital marketing, given its dynamic nature and wide and instantaneous reach, is pivotal for any firm’s success. Hence firms should start investing in artificial intelligence to unlock the true potential and reach of digital marketing.
