The entrepreneurs, marketers, social media analysts; all are constantly badgered with the pressure to increase their social media presence and followers. Everyday they are bound to think of new strategies to gain a competitive advantage over their competitors. Have you ever confronted a situation where you are given a task to increase your followers by a certain percentage in a span of time? Or you come across a situation where you need to use social media tools other than Facebook and Instagram and you are like are there more interactive tools available? These are the daily struggles that can’t be escaped. Why not befriend these? Here are social media tools that you can use to grow your business and social media presence other than the widely used Instagram and Facebook.
- BuzzSumo: A tool that lets you know the trending influencers and well-performed content. With the help of this tool, you can analyze what content works best for your niche and start working on similar genres for great results. You can find influencers for your product marketing and brand awareness. Another advantage is that you can get a better understanding of the social media impact like which pages of your were engaged the most. It will show results of Facebook, Reddit, Pinterest, Twitter shares.
- Google Trends: A free software by Google for companies to search trending topics online. Brands use this to search the trending things happening and to share information about something that’s popular and have created a buzz. It’s a great tool from the SEO perspective as you can search the trending keywords and its volume search and compare it with previous searches. For example, you are a gifting portal. As Women’s Day is coming; your SEO team wants to search the high AMS keywords related to this topic or you want to gather information regarding popular search results; all can be done with this tool. A highly effective tool for content and social media strategy.
- Buffer Publish: Social media is a 24*7 job. You need to publish posts at regular intervals throughout the day. As people are more active on social media after their job that is one peak time for publishing. If you do want to hamper your personal life use this one. A tool that makes it easy for you to schedule social media posts, analyze their performance and manage all accounts in one place.
- Canva: A designing tool that every brand should know. Many times social media managers and marketers need to design creatives without the help of designers. In such a scenario, canva is of great help. There are ready-to use templates, icons and illustrations; hence you do not need to be a professional designer to use it. There is a massive gallery of graphic elements and it has a drag and drop interface. If you want to design an social media post or any product for your company try using this one.
- Unsplash: A favourite tool in the designing, photography, and videography world. If you are a product based company, you should try this one as it is free! Unsplash has a massive library of free professional photographs. It is very popular among brands as it gives you a professional and plolish look to your pictures without having to put in efforts.
- Animoto: Another great tool for making professional looking videos. The Animoto software also turns photographs into video clips with great content in just a matter of seconds. Engaging videos are becoming popular on Instagram and Facebook so consider this as a helpful tool.
In addition to these most popular and useful tools; there are Facebook, Twitter and Instagram Analytics that can be of help to your business.
