Over a few years, the shopping paradigm has shifted from offline to online. Internet accessibility and digitalization have opened ways for e-commerce websites and potential customers seem to be enjoying the new ways of shopping. Though a large number of people shop online. According to statistics, Ecommerce will make 22% of global retail sales. Around 60, 000 shoppers shop online. However, many online platforms claim that there are not enough sales and they are not making profits to cover their expenses.
Well, competition has increased and many brands have entered the arena of online selling. Companies and stores that were earlier operating through physical stores have also marked their digital presence. With several websites selling online and the same products, it can be a difficult task to retain customers and increase sales online.
We have gathered you with certain tips to boost sales online. These tips will help you know your customer better, offer them the services they need, and help you retain them. Let’s get started.
- Know Buyer’s Persona: As a seller, you should know your customers well. In online selling methods there is no physical contact with the customer, hence getting to their needs first hand can be a task. But you can always create a buyer’s persona online and gain the necessary information. If you have an active website, you can check about your customer age, website usage, and preference from Google Analytics. With the help of the information you gain, you can target them with choices they want. For example, a sister may be interested in only the rakhi for brother and not other rakhis. Showing results that concern the people will work in your favor.
- Optimize Your Website: Optimising a website means making it the most effective for the current situation. Google keeps updating its algorithms and if your website is not updated with the recent changes, you may not get the desired traffic. Optimization will also help people navigate websites easily, thus converting clicks into buys.
- Make it accessible for mobile users: Increasing users are making purchases from the mobile. Make sure your website works on all mobile devices. Give the option of a mobile app.
- UX/UI Experience: A satisfactory user experience with the website is possible with a good interface. Keep making UX/UI improvements.
- SEO/SEM: Optimise the website as per SEO and SEM norms to rank the pages on Google, for website traffic, for paid and organic advertising.
- Create Different Landing Pages: A landing page is the one that a customer will view when he or she arrives at the website for a particular thing. You may be selling different types of items on your website such as rakhi, flowers, gifts, cakes. Have a separate landing page for each category. Optimize the pages for effectiveness. It will be much easier for the customers to look for products and place orders.
- Provide Value To Them: When competition is tough, you have to look for ways to stand out. Providing value to your customers is one of earning their trust and urging them to come back. Make sure they have a happy experience with you, starting from the website navigation to the checkout page.
- Have fewer order placing steps. A lengthy process can frustrate the user
- Give a lot of payment options to attract customers from all payment backgrounds
- Avoid additional charges and keep shipping costs low whenever possible
- Provide extra benefits like Floweraura rakhi online delivery, add-ons, bonus points
- Have a good return policy
- Harness The Power of Marketing: Marketing is an effective tool to promote your brand, connect with customers and convert clicks into sales. Use email marketing and social media marketing to reach out to your customers, earn their trust, and make a place for yourself.
These tips will surely help your business grow and earn profits
