Instagram has over one billion users today, and you might ponder how this social media platform manages so many accounts and interactions with them daily? Everything on Instagram needs a lot of data, and thankfully, this popular social media platform is making use of the latest technologies to make the process of looking after all these accounts seamless.
The role of artificial intelligence
Artificial intelligence or AI is introducing a lot of changes to businesses across the world. It is today one of the most popular marketing trends after customer personalization. To keep pace with these modern trends, Instagram takes full advantage of artificial intelligence. It is an important component of the platform and popular for the immense benefits it gives to users and improves social media accounts.
Artificial Intelligence helps Instagram to research user behavior and their culture
Instagram wants to make each user a part of its community. In order to achieve the above, it has to understand how people on its platform behave. Instagram users come from all parts of the world, and the amount of information the platform gets is enormously large.
AI steps in to help Instagram here. It can analyze large volumes of data at super-fast speed, which accelerates the above research conducted on users by decades.
There was a recent study where about 100 million photographs on Instagram were analyzed for identifying common patterns in global attire. If one were to research such a cultural phenomenon without the help of artificial intelligence, it would be practically impossible. However, thanks to modern technology and AI, Instagram can dig deep and know how the world works to keep its users happy.
It improves the search functions
If you have been on Instagram for some time, you will find how accurate its Explore page is or recommendations. When you enter something on this page, you are able to get the content that you have seen or even interacted with in the past.
The search is not limited by what you prefer or who you like to follow. It keeps track of all your online activities on the platform quite closely and can reflect everything it sees. This sort of technology is mind-boggling and impressive. Businesses also benefit a lot from this feature, and they can understand consumer behavior better to plan out their strategies for driving sales and revenue for their companies.
Thanks to the advent of AI, users and businesses can pull out the data they need without delays. The information extracted is always relevant and precise.
Customized feeds
There was a time when Instagram used the reverse-chronological feed until algorithms of machine learning replaced it. Today, Instagram is offering individuals and businesses personalized feeds that display posts from users that matter to you.
If you remember, before the change, individuals would miss out on half of their follower’s posts due to internal research. The new change now delivers almost 90% of the content that is posted by your network. The technology behind this is amazing, and you get data that meets your interests.
Filtering spams
There is another feature that AI brings to Instagram, and that is the ability to filter spams. This feature can remove fake messages that have been written in 9 different languages. Once Instagram detects the spam, it takes the onus of removing the message from the Direct Messages of users.
The key force behind the above feature is Deep Text. This belongs to Facebook, and it has the capacity to understand context like it understands people. It can not only read text that is based on specific parameters, but it has the ability to understand it as well.
This technology is still advancing, and Facebook has taken its accuracy to about 80%. This is an impressive achievement, and in no time will AI reach such a level that it will be able to process languages like humans.
Instagram and advertisement targeting with AI
In recent years, Instagram is an indispensable part of marketing strategies for businesses. There is research where it has been discovered more than 60% of its users engage with at least one business brand on the platform.
New businesses are able to reach out to over one billion users today active on the platform. They can easily post content and interact with users. They become aware of the products that Instagram followers buy to get an idea about their wants and expectations. In this way, they are able to create their marketing strategies and devise ad promotions to the targeted audience.
AI offers many tools to consumers and business owners to engage with each other. It allows business owners the chance to engage with specific audiences with advertisements thanks to AI technologies. In this way, business owners are able to make an accurate assessment of their present and potential customer preferences based on a number of factors. This allows advertisers to choose the potent tools they need to connect and reach out to the targeted audiences.
Many top businesses believe that artificial intelligence will be a great benefit to the economy in 2020 and the future. Companies have been able to accomplish many milestones due to AI in a short span of time. AI is more than just an outstanding tool that makes the demand processes simple. It is equipped with the amazing power to change businesses as people know it today.
Even Instagram is fully aware of the advantages of AI. It has plans to incorporate more of this technology in the near future. If AI is used properly, this technology has the ability to give people a high-quality user experience that brings a host of benefits for the whole community.
When it comes to the question as to where Instagram will take artificial intelligence into the future, all people can do is to wait and watch. It is evident that there are many exciting features in store for users, and with time they will surely find out!
