When it comes to automatically tracking SERP or Search Engine Results Page, Serpstack and Zenserp are two recommended options.
But when it comes to selecting one between the two, how do you go about it? You’re surely not going to purchase both just for the sake of it.
In this article, we compare Serpstack and Zenserp in juxtaposition to help you make that decision.
What is Serpstack?
Serpstack defines itself as an automated way of gathering targeted SERP data. The company collects the data using a proxy network along with proprietary web-based scraping technologies.
Once collected, it stores the information in its database. You can access the data programmatically by using the API it offers.
It claims to updates the data on a daily basis. So when you’re requesting the SERP data for a specific keyword, you can be sure that you’re getting the most updated information.
The company behind Serpstack is Apiayer, a software company based out of London, UK. The company also develops and maintains multiple APIs besides the Serpstack API.
So you should expect the most reliable performance when making API requests.
What is Zenserp?
Zenserp is a similar service that allows its users to automatically get SERP data from multiple search engines.
It scrapes the publicly available search engine data using the latest scraping technologies and maintains it in a database.
Because of the constantly changing algorithm of Google, it scrapes the information in real-time. Thus, you get access to the most updated information.
One of the benefits of using Zenserp is it covers the entire snippet of the SERP. So you can get every type of SERP data using this service.
Serpstack vs. Zenserp: Which is Better?
Both the companies offer, more or less, the same services. So to pick the best between the two, let’s compare their features. Since they’re a SERP API service provider, we can compare them against each other for the following attributes:
- Types of Search Data
- API Documentation
- Pricing
So, let’s compare the two starting off with the type of search data available.
Types of Search Data
The type of search data you get is of utmost importance.
Whenever you make a search on Google or other search engines, you get a variety of results. This includes organic results, paid results, news, image results, shopping ads, among others.
Serpstack claims to support all the search data types that you see on a Google SERP page. This includes web results, image results, video results, news, paid ads, shopping ads, and questions.
When you make an API request, you have to mention the type of data you’re requesting for.
Zenserp also offers data on multiple search types. For every keyword, you can request information like organic results, paid results, news results, video results, local results, knowledge graph, related questions, answer box results, and maps results.
The company also adds other types of featured snippets to its database as and when they’re available.
So when it comes to types of search results available, Zenserp is a slightly better option.
API Documentation
When it comes to working with an API, the company should make it as simple and intuitive as possible. Furthermore, it should support communication with multiple languages to make the job easier for the developers.
With the Serpstack API, implementation takes few minutes of work. You just need to grab the API keys, use them in your API request call, and obtain the data. The data is received in either JSON or CSV format.
The communication is secured via 256-bit HTTPS encryption, which makes the process secure.
To work with the Zenserp API, it offers something it calls a “Request Builder.” By simply defining the parameters, it converts the requests into production-ready code for you. This means less work and more productivity.
Also, you can use the API with multiple programming languages like Python, Javascript, Swift, PHP, Ruby, among others. The data is returned in JSON format.
In terms of documentation, both Serpstack and Zenserp are quite extensive. So you shouldn’t have a problem working with either of them.
Pricing
Finally, let’s have a look at the pricing section.
Both Serpstack and Zenserp have free plans in place that allow you to send a set number of API calls for free. Serpstack has up to 100 searches per month for free. With Zenserp, you can do 50 searches per month for free.
Serpstack plans start at $29.99 per month that allows you to do 5,000 searches a month. Zenserp has a $29 per month plan for beginners allowing the same number of searches.
The higher plans at Serpstack are priced at $99.99, $199.99, and custom, which allows you to customize your plans.
At Zenserp, you have higher plans of $89, $189, $399, and high volume plans of $599, $1399, and $1599 per month. The last plan allows you to do 1,000,000 searches a month.
So you can conclude both Serpstack and Zenserp are similarly priced.
To Sum up
Both the services have excellent features on offer. You should also consider other options like the SERP API from WhatsMySerp that offers real-time searches at a competitive cost.
The more research you put into the SERP API buying process, the better.
