Introduction
If you are using email marketing for your business, or otherwise sending emails to address lists, you are probably familiar with the problem of bad or fake email addresses.
Every time you send an email newsletter, you will receive a notification that your message has been rejected. You may be thinking that it doesn’t matter. However, bad email addresses can come with significant hidden costs.
Luckily, you don’t have to agree to receive rejected emails. You can verify the email address without sending emails to all of them. Find out how and why it matters.
The Email Validation Service can be used to perform such verification in bulk to save time and manual effort with API integrations to automatically parse entire mailing lists to prevent fake registrations and invalid data.
What is an email verifier?
Email is still the king of digital communications to break your echo chamber. A recent report showed that the total number of business and consumer emails sent and received per day will reach 319.6 billion by the end of 2021. However, undelivered or bounced emails can damage your reputation and cost you money. Clearing the list is the best way to reduce or eliminate email bounces, but there are other benefits to checking email as well.
Email verification is the process where an email address is verified to check if it is active without having to send a message. Many users find this practice to be very beneficial as it helps to reduce both programmatic and harsh bounce rates from email campaigns while protecting the reputation of their outgoing mail server.
Key benefits of checking email
- Reduced postage
You will get more profit when your emails land in valid inboxes. Even if you send email internally, you save time and money. This is because improved deliverability means less effort and labor to maintain mailing lists and databases.
- Best reputation
Most marketers agree that the bounce rate should not exceed 2%. A high bounce rate can lead to your Internet Service Providers (ISPs) blocking your email. Or they mean the immediate assignment of your emails to spam folders.
One of the biggest benefits of checking email is that it protects against bounces and helps avoid spam traps. Plus, you avoid people who usually flag your messages as spam and invalid email addresses.
- Better leads
Don’t waste time and money sending out bad leads. Invalid emails are never converted. Checking emails ensures that you are communicating with interested parties. Higher open rates translate into more sales, increased brand awareness, and higher conversion rates.
- More accurate statistics
Invalid and rejected emails skew your campaign stats. They make it difficult to assess the true effectiveness of your efforts. A good email verifier cleans up your mailing lists and provides reports to give you a better overview of your customer data for marketing decisions.
- The ability to personalize
Successful marketing is about customer service. An email verification service provides the data, such as names and addresses, that you need to engage your audience as individuals.
A customer’s emotional connection with your company can affect your company’s success or failure.
What to consider while choosing an email verifier?
So what to consider while choosing an email verifier? Think about the benefits of email verification that can bring your business. Here are the main benefits of email verifier tools:
- Reduces email bounces,
- Ascertains accuracy of your data,
- Saves money,
- Shows accurate campaign insights,
- Improves customer engagement,
- Increases campaign ROI.
- Protects sender reputation.
Bulk email verification
Regardless of the size of your list, you should start by making sure that all the contacts you collect are valid and active. Once you’ve found an email verification system you like, upload your email database to the platform and let the system shrink it. How long it takes depends on how many email addresses you have. For a list of up to 100,000 people, you shouldn’t wait more than an hour.
Then upload your results, see which email addresses were bad, and resume your email marketing by sending only good leads from your list.
How it works
While many people have heard of, or may have used some of, email verifiers, not everyone clearly understands the technical aspects of the service. Now is the time to learn how to validate email addresses to keep this list clean, improve deliverability, and reduce bounce rates.
There are many technical nuances to how email verification tools work. Email verification usually involves checking your mailing list for spam traps. It identifies any issues and possible problems before they’re caught by ISPs or ESPs. The next thing that happens with email verification is that the provider checks the format of your emails. The next step of the process is domain verification. The final step of the process is individual mailbox validation.
Snov.io Email Verifier is a tool that clears your email list from invalid emails. You can use Snov.io Email Verifier for free on a free account. Snov.io verifies most email addresses, including custom domain emails. Snov.io doesn’t verify emails from unverifiable domains.
Conclusion
Real customers start with real emails, and using email verification is still the most effective way to ensure that quality data is collected. When you validate email addresses, your email marketing becomes more effective, improves fraud prevention, and increases your ability to protect the sender’s reputation.
Need email addresses to boost your business? Look up business emails online with Snov.io.
Email verification tools help clean up your email lists by removing invalid and unwanted email addresses, allowing you to reach real leads, thereby improving delivery speed.
Whether it’s cost savings or better analytics, from fewer email bounces to fewer complaints, the benefits of checking email are numerous and meaningful. Successful marketers know this and always try to use clean lists. But choosing the right tool for you is equally important.
