2019 has dawned and brought with it the need for every small business to have a web site. On their websites, each small business needs a way of tracking what their visitors do while they are there, how long the average visitor stays on a page, and how many visitors are return visitors. This is what web analytics services provide.
The first part of web analytics services is the installation of web analytic tracking software to your web site. You will find that there are several free tools offered online to do this with. Many of these free tools are very good analytic tools, and a large number of them come from bug names that you already know and trust.
In order to have web analytics services, and they do you any good, you are going to need to be able to understand the terms used by the software producers. When talking of web tracking the words visits, unique visitors, page views, and visitor, all may be similar, but they are not the same thing. You have to understand what is meant by each term in order to be able to get full use of your web analytics services.
In order to track your visitors, and understand what they do when they are on your pages, you have to set custom tracking variables. You can set your variables to tell you how many visitors are a direct result of an ad banner you are running. You can set the program to tell you how many visitors arrived on your pages due to links you have established with other websites. You can count how many visitors responded to an email campaign, or to a newsletter. This allows you to know where to invest more money because you can see what is working and what does not.
You will get reports that show you what times of the day you get the most visits, and what pages of your site people view the most frequently. You will be able to take these reports and analyze what changes you need to establish in order to increase your traffic, and your sales.
Do not be hasty to make changes because you see a drop at a certain time. Make sure that you are taking everything into consideration before you make any changes to your web pages, your methods of advertising, or your overall design. Watch your reports for several days and see if the drop you noticed was a one-time thing or if it seems to be a growing trend.
You can do these actions for yourself if you have plenty of time to devote to the analyzing of the reports, or you can hire professionals that will install all of the necessary tracking tools, set the variables for the tools to report, and watch the daily reports to establish trends that are occurring on your pages. Hiring professionals are the only way to go if you are already short of time. The experts you hire will send you a monthly analysis report so you can make any changes that are necessary.
