There are a large number of apps available on Play Store and App Store that serve the same purpose. With an increasing number of new apps being developed every day, the consumers are unable to assess their distinguishing features unless they download and use it. If the app does not work as per expectation, they bid good-bye to it within a couple of days. In spite of being technically sound and perfect for the purpose, your app may not even get the visibility it deserves. Once the visibility increases, you can expect an improvement in the number of downloads and user engagement.
This is where App Store Optimisation (ASO) comes in. An app store optimization agency helps you to design and implement a strategy for improving visibility, acquisition and engagement for your mobile apps. App marketing works towards optimising how your app is listed in the store and also the mechanics within the app that could impact engagement. In this process, it helps to improve the search ranking for the app on the online stores for Apple and Google.
Tips to Increase App Visibility
The optimisation can be brought into effect for your apps by using the following ASO tips and techniques:
1. App Keywords
The keywords you choose must be relevant to your app and its functionality. You should use these words carefully as they make the backbone of your ASO strategy. They should be closely related to the ones that people use when searching for an app with similar functionality. You can find the right keywords by using a tool specially designed for the purpose.
2. Optimise the App Title
Title is the first thing that the users come across and that is what leaves them with the first impression about the app too. If the keyword is included in your title, it improves your ranking in the search results. This keyword must also communicate the basic function of your app. Using the services of the app store optimisation company India, you can identify the most suited keywords for the app and the category it belongs to.
3. Design a Creative App Icon
After the app is displayed in the list, the next thing that the users look at is the icon. An attractive icon works to capture the attention of the users. To make sure that the attention does not get diverted to other apps, the icon needs to stand out. A unique looking icon can help you increase the click-through rate resulting in greater downloads and hence also improves the ranking.
4. Description of the App
This is where the consumers get to know the details of your app. Hence, it is very important to include the right kind of description. The first three lines should be successful in leaving an impact on the reader’s mind and also must include the keywords to be picked up by the search algorithm. At the same time, you must ensure that the keywords flow naturally and are not overused.
5. Reviews and Feedback
Encourage your users to leave their feedback on the app page as these can prove very useful for the new visitors to get converted to users. The new visitors often look for reviews and base their decisions on them. You can take the help of a good app store optimization agency to garner sufficient user ratings for your app using an appropriate CTA. The reviews must not be left without a response as this shows your involvement with the consumer.
If you follow the technique provided above, ASO can increase app visibility and the success it deserves irrespective of its current status. A new app or an older one that has not got the success it deserves can benefit from ASO.
