Top Three Ways Of Building The Best-In-Class Company Culture

 | Business

In today’s era, having a positive company culture is of the utmost importance. This is especially true since most of the working generation today are millennials. Retaining millennials in your company is a huge challenge, as they usually look for organisations that provide a good work-life balance.

With changing work lifestyles, companies worldwide are making sure that they provide the best work-life balance and the best in class company culture to their employees. This also helps them in retaining their top talent. Apart from employee retention, maintaining a positive work-life balance helps in increasing employee productivity and motivation.

One way of improving employee engagement is by planning company events. For example, you can also hire f1 simulators for your company event and get your employees to work as a team. This will not only keep your employees, guests and visitors engrossed in the event but they will also have a memorable day. There are many formula one fans in the UK, so imagine the excitement your employees will have when they see that you have formula one driving simulators at the event. Additionally, you can also endorse your brand on the cars. So, while you build employee engagement, you are simultaneously marketing your products and services too.

Are you looking for ways to improve your dying company culture?

Then this article is for you. There are two competing thoughts that you need to invest in order to build a high performing team. These two thoughts are: Perks and People.

Companies usually are easily tempted to spend more money on the perks. Moreover, in recent years, investments made in perks have escalated as a way of competing for talent. However, in our experience, this approach does not work.

Even though companies invest over billions of pounds every year to create perk centric engagement programs, the employee engagement levels in the UK have remained constant at 30 per cent for more than a decade now.

It is well observed that employees who have a great to good perks and benefits packages, but little to no cultural building blocks (in other words, little investment in people and the company culture), have over 65 per cent of the times a negative employee experience.

So, what exactly creates a high performing company culture?

Here are three tips for the best in class company culture.
Several factors tend to affect a company’s culture. But the three major areas that usually have the biggest impact on a company’s culture and the over employee experience are:

  • Leadership
  • Appreciation
  • Growth

Leadership: As an employer, you can call in a meeting with all your managers and team leaders, so as to lay out the business case in front of them and to frequently reinforce your company’s core values.
Remember, changes in leadership behaviour does not happen overnight. However, it does start by getting all your managers and leaders on board. When the company’s management portray the core values of the company through their leadership, over 91 per cent of its employees are said to have a positive employee experience.
Use this approach to build your business case, something that focuses on boosting your employees’ experience and thus directly helping the KPIs such as revenues, productivity and retention.

Appreciation: To understand this, start a survey by asking your employees whether they receive regular feedback on and appreciation for daily tasks by their respective team leaders or management. This perception is essential for the building the company culture block.
Moreover, the survey will help you decide what your culture is at present and serve as a valuable benchmark when you take corrective measures on it in the near future.

Growth: Increase awareness of L&D opportunities by having them mentioned in newsletters, emails and office signage. Also, offer small incentives for those who attend and participate in it.
Even though you do not have a formal L&D software for tracking, doing this will speed up the overall program’s integration into your company culture. Many companies have seen up to 50 per cent growth in their corporate program participation because of this approach.
Lastly, we think it’s important to focus on people over perks. This provides the best return on investment. Also, try integrating the above-mentioned tips into your company culture and employee experience programs and start observing the results right away. You won’t regret it.