Channel letters are pretty famous, whether for business or to decorate your bookshelf. Businesses use these custom-made metal or acrylic letters to showcase their brand name.
The channel letters are 3D signs with different colors which manage to grab the attention of the passerby. Moreover, with a unique design and format for every brand, people can easily recognize them.
Here are some reasons why you should replace your traditional signboard for channel letters.
Multiple Custom Design Choices
The design of your channel letters has an impact on the audience and how they perceive your brand. With channel letters, you can never go wrong with the design. Before setting your mind on a specific one, explore a variety of colors and font styles.
You can go with the same color for the brand name or different colors for each letter to make it stand out.
Help Build your Brand Reputation
Use the same font style and design for your product packaging and channel letters. Add your logo on the channel letters, so people recognize your brand immediately. This way, customers can connect with you, which helps build a strong brand image.
It is an effective strategy to attract new customers as the lit-up beautiful letters would make them curious about your brand. The first impressions matter the most when it comes to a business, so make sure to make yours the best with unique channel letters.
They are Budget-Friendly
You may be wondering if the cost of running channel letters the whole day might be pretty high. Well, that’s not the case, as it costs you lower than other signage options since these use LED lighting.
LED lights are energy-efficient, and you don’t have to worry about electricity bills. You can light up the marquee letters all day so that your customers can see them.
Different Mounting Options
These are pretty versatile, and you can install them however you wish with different mounting options. No matter how you want to put them up, there is a way to do it. Here are some ways that are commonly used by businesses:
Raceway Mount
This type of channel letter is mounted in a metal box that houses the electrical wiring and powers supply. Property owners prefer raceway mounts more since it requires fewer wall penetrations.
Direct Mount
If you wish to highlight the letters with your unique design, a direct-mount option is for you. This method allows you to attach the letters directly to the building. The power supply for the lights is usually behind the wall.
Backer Mount
It’s relatively similar to a raceway mount, except that the channel letters attach to a backer panel that is larger in height and width. It is usually used for businesses that have high-rise buildings and wish to make the sign stand out.
They are Environmentally Friendly
If you are a big fan of keeping the environment clean of hazardous chemicals, this option is certainly for you. The fact that channel letters comprise LED lights makes their use safe for everyone.
LED lights do not use mercury and lead, which are toxic to the developing brand and nervous system. You can quickly get permits to install them for your business since they are made of LED lights.
Channel Letters are Durable
Your outdoor brand signage needs to be of good quality to withstand the harsh environment. Since channel letters are mostly made of aluminum and acrylic, it makes them durable and last longer.
For resisting severe weather conditions like snow, extreme heat, high winds, aluminum is the best material. The best part is that these elements require very little maintenance, and you will hardly need any repairs.
